Why It Pays To Be Picky About Your Whey Protein (Grass-Fed Is Best!)


Maybe you’ve heard this before, maybe we’re even the ones that said it! It’s as true of a statement then as it is now.

Women really do need more protein, but getting ENOUGH protein (usually about 1g of protein per lb of body-weight is the general guideline) kind of a chore AND it can be super confusing when you’re trying to figure out exactly HOW to get more protein and WHAT KIND of protein is best. 

First of all, it is possible to get enough protein in your diet without using a supplement. Possible, but not convenient or necessarily enjoyable. It takes a lot of planning and a lot of preparation to get your protein this way and there’s a lot of chewing and digesting that has to take place before your body gets the benefits and nutrients it needs. These reasons all contribute to the popularity of protein supplements, a few scoops in a shaker bottle with your liquid of choice and you’re good to go! 

Protein supplements are a smart move, especially if you are focusing on your health and/or fitness and performance goals. But here’s the kicker: QUALITY MATTERS 



You can find protein supplements on the shelves pretty much everywhere so how do you know what’s good and what’s junk? Check the ingredients! If the ingredient list contains a bunch of stuff you can’t pronounce you can pretty much guarantee that it contains added fillers, binding agents, artificial sweeteners and/or artificial dyes. Just leave it on the shelf and walk away, there are better options out there! 

Look for a protein that uses whey protein isolate vs whey protein concentrate. Isolate is a preferable option to concentrate. Isolate has been refined a bit more than whey concentrate and contains a higher concentration of protein while removing much of the extra carbs and fat – leaving more room for other variation in your diet. Bring on the volume! Isolate usually comes in at a bit higher of a price point because of this, but it’s money well spent. Quality matters when it comes to the ingredients list. 



Bad Protein contains only 5 ingredients and the primary ingredient listed first on the list is grass-fed whey protein isolate. 

Here’s the deal about grass-fed, it’s way more than just a trendy dietary buzzword. 

The quality of your isolate is directly tied to the quality of the milk it came from. Happy pasture grazing cows produce a far better milk quality vs cows raised on crowded industrial lots being fed a standardized feed-lot diet, receiving high doses of antibiotics and other unknown substances. Lower quality isolate can lead to gastrointestinal difficulties and cause some major digestive disruption. In addition, these formulas often contain artificial ingredients, added sugars and sweeteners and other unnecessary additives which further compound the problem. 

Give your guts a break and go grass-fed. Easy on the stomach and quick to digest, delivering the nutrients and amino acids your body needs to continue building lean muscle mass and support a strong, healthy body.  The choice is clear! 

Bad Protein features New Zealand grass-fed whey protein isolate for a reason. The happiest cows eat the highest quality grass in the rolling pastures of New Zealand and since we only want the best for our Bad Athletes, the best is what you get. 


Be Picky, Your Body Will Thank You

It pays to be picky when it comes to your protein and remember, the less intense your ingredient list is, the better. Grass-fed is greatest as far as whey protein isolate is concerned and Bad Protein makes it the star of the show. 

We’ve got you covered. 

One thought on “Why It Pays To Be Picky About Your Whey Protein (Grass-Fed Is Best!)

  1. Becky says:

    Thank you for this great info, I am super icky with my protien especially with being lactose intolerant.

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